A sales funnel is the process you direct your user. So as you have traffic you need to convert them into sales and that is what a sales funnel helps with! It collects leads and turns them into customers, then works on repeat customers. You want to have a landing page set up or a way to collect the customer lead such as email and name, oppose to someone or if your paying traffic to go to a website then jump off. If you were able to collect them as a lead you can then continue to brand yourself, build a credible reputation and relationship with a cold customer turning them into a warm lead. We create an email sales funnel to maintain with your audience and depending on your end goal there are different types of funnel sales strategies to use.